Contact: Janalyn Theodosiou
Go2Africa celebrates 20 years of African safari expertise and charts a new course for success
• Celebrating 20 years of deep expertise in tailor-making African safaris , Go2Africa, based in Cape Town, South Africa, is driving forward with a sharpened focus on the customer experience- from next-generation digital technology to attracting and nurturing top-notch safari consultants
• Already a pioneer in the curated online content space, Go2Africa is expanding on its trademark in-depth expert information to be the leading planning resource in African safari travel
February 2019, Cape Town – “When once in a lifetime is just the beginning”- the theme of Go2Africa’s 20th Anniversary- best captures the sentiment often felt by their clients after their first safari. Travellers booking a “once in a lifetime” trip end up so moved by both the travel and the planning experience that they become loyal clients and brand advocates. In fact, half of Go2Africa’s business has been repeat and referral, a testament to the skill of their consultants, the level of service they offer, and the relationships they continue to build well after the trip is over. After two decades, the business has gained a wealth of experience in every aspect of safari planning and now continues to solidify its position as the leading source of expertise in African safari travel.
Rapid Growth and a New Approach
Through continued capital investments and the addition of progressive new thought leadership and talent over the last 24 months, Go2Africa’s business has gained serious momentum. One driving force is the obsessive focus on client-facing interactions beginning with the adoption of a cutting-edge planning platform built for tailormade travel. As most agents typically spend 75-85% of their time on checking availability and other administrative tasks, this new technology dramatically reduces that number allowing consultants to spend more time with clients having high quality conversations and gain a deeper understanding of their needs to create a perfectly tailored trip. As a result, Go2Africa has serviced a record number of clients and repeatedly broken booking records over the past year. And to meet increased demand and fuel continued success without sacrificing the improved client experience, their staff of consultants has grown by 25% in the last 6 months.
Personal Access to Experts
With expertise beyond your typical agent, Go2Africa’s consultants are called “African Safari Experts,” many of whom bring incredible knowledge as former safari guides, lodge and hotel management. Thanks to deep supplier relationships and close proximity to safari destinations, Go2Africa’s Experts personally—and routinely—mimic the client experience with detailed inspections of the lodges and activities they recommend, collectively spending more than 1/3rd of the year on site visits. After each trip, new insights and information are shared and institutionalized ensuring Experts are up to date with the latest information. Additionally, each Expert regularly attends in-person educational training sessions and must pass rigorous written examinations testing their destination and product knowledge before they begin consulting. This level of commitment ensures each itinerary is filled with insider information and unique personal touches for every client.
Intuitive and Relevant Online Content
After a two-decade head-start and with a prized catalogue of well-researched, on-the-ground information, Go2Africa has brought on Ryan Brown to grow Go2Africa’s reach. A former Condé Nast publishing executive from New York City and well-versed in the luxury travel space, the appointment of Ryan as Head of Marketing further demonstrates the company’s commitment to positioning themselves as the most comprehensive source of expertise in African safari travel for both travellers and the media. “We’re expanding our ability to create high-value online content for people in the researching phase while using our unique advantage to surface news across vast regions of the continent and identify trends among our clients.” A perfect example of their new content push, read their latest piece here: The New Safari Bucket List: 10 Ultimate Reasons to Go Now.
Note to Editors
Sand Travel PR based in Cape Town is primely positioned to share the developing stories of African travel brands and the visionaries behind them, showcasing the transformative power of travel on this continent.
Go2Africa is a leading online safari travel company, tailor-making exceptional African experiences since 1998. Through long-standing partnerships across East and Southern Africa, they support conservation and community with each trip.
Photo Credits: (1) Birds Nest at Segera Retreat; (2) Frégate Island Private